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Social Sentiment Analysis cannot be that hard…

(Social) Sentiment Analysis is and will continue to be a much discussed topic because it is an ambiguous analysis no matter if conducted automated or manually. Everyone has their own preferences how to express their opinion and how to interpret [Read more…]

“WEB ANALYZER” with very good results in comparison with other Monitoring Tools

“Competition is good for business“ – and we want to be the best“ The Social Media Monitoring Tool market in Germany shows about 300 different tool providers – distinctive features are price concept, extent of analyses, source coverage, and analysis [Read more…]

BVDW guideline – Standardization of Source Types in Social Media Monitoring

Everyone who deals with Social Media and especially with Social Media Monitoring Tools will notice soon that not everything is as easy as it was thought in the beginning. If a customer likes to choose the Social Media Monitoring Tool [Read more…]

Use of Social Media Monitoring

Use of Social Media Monitoring Social Media Monitoring complements classic market research. It serves as a virtual glass bulb to identify target groups in social media and to find out what matters to them. One characteristic is the fast coverage [Read more…]

Reliable Sentiment Analysis is possible after all!

The protruding opinion at the the Social Media Monitoring Forum in Munich at the beginning of February was that a good automated Sentiment Analysis is not possible. The Monitoring providers do not see a possibility to implement it and the [Read more…]