We are analysing the Web. We do intelligent Text Analysis, Social Media Monitoring, Social Analytics. We create Sales Intelligence Solutions. We are experts in Natural Language Processing (rule based and thru machine learning).

Social Media Monitoring

From a marketing and PR perspective every company, no matter if big or small and regardless their type of customer (B2B/B2C), needs Social Media Marketing, Communication, or at least the observation of Social Media dialogues in order to be warned about so called “shitstorms”.

After the last Bitkom survey in the spring of 2012, 47 percent of the companies questioned used Social Media to support their advertisements, marketing activities and communication/PR. Another 15 percent were planning to get active on Social Media Channels such as Twitter, Facebook, or Xing.

Social Media Analysis can also give valuable and low priced input for innovation projects, product releases or as a supplement for market research.

As a Social Media Manager you should not have to busy yourself reading thousands of statements but rather gain relevant insights from the Social Media Analysis results so that you can develop communication and marketing strategies, concepts and measurements as well as as plan a further development of your products and services.

Social Collaboration Analysis
Social Media have not only changed our private communication but also influence organizational culture and the way in which companies develop and sell their products (‘Social Sales’).

It’s not only the business of the small providers anymore but there are 4 tools on the market – Yammer, IBM Connections, JIVE, and Sharepoint which are meant to facilitate the collaboration of companies operating from several locations by making communication more ‘social’. All of them offer solutions for document management, knowledge exchange, employee profiles, status updates, chat functions and much more. In order to retrieve information more easily, they also provide tagging systems and search functions.

Nevertheless it becomes difficult to maintain an overview of where relevant information is to be found or which topics and problems are important if these tools are used intensively and the tagging is not done coherently.

Then an additional IT solution is needed which analyzes and processes the content and documents of the particular Social Business Platform in order to extract the central contents. This can happen through summaries of the main topics in each community, the identification of experts or a sentiment analysis identifying which management suggestions the employees support especially.

With our semantic intelligence we can automatically analyze Social Collaboration Platforms – just as Social Media sources – according to your specifications. It goes without saying that we respect hereby the German privacy policies and copyright regulations.

About the company

The Valuescope GmbH was founded in 2007 by Siegfried Lautenbacher who has been successful entrepreneur in the IT sector for more than 20 years. Valuescope belongs to the pioneers of the Semantic Web that have developed their own computerlinguistic technology in order to analyze automatically texts, especially of complex languages such as German, regarding their content and sentiment.

Initially Valuescope specialized in information services for the generation of leads for the banking and insurance sectors.
Now Valuescope observes companies and products from all industrial sectors such as automobiles, trade, IT, pharma, logistics, travel, and cosmetics.

Valuescope GmbH sees itself as an IT company that develops technology so that our customers can quickly obtain relevant information from big amounts of data.

The requirements are easy usability, intelligent analyses and an understanding of the needs of users.

Valuescope GmbH is privately owned and led by an ambitious, entrepreneurial thinking team that is supported by experienced consultants. The headquarters are located in Munich with Branches in L.A. (CA, USA), Cluj (Romania) and in Florianpolis (Brasil).

Get in touch and explore us
Do you want to know more about us and our products like the WEB-ANALYZER? Then just give a a call +49 89/520-3563-0 or write us an e-mail.