Grapevine 2.0: Blogging, twittering about Apple products dominates the Social Web

No sooner is the latest version of the MacBook on the market, Apple fans might get another highlight this year. Two years after the launch of the highly demanded iPhone 4 the successor, the iPhone 5, is already eagerly awaited to be available in autumn 2012. The social web is cooking on the rumor mill about equipment, design and price of the supposed cult object.
In June alone, the group with the apple logo recorded around 140,000 social media hits on blogs, forums and on Facebook and Twitter, and refers its largest competitor Samsung to the bench. This is the result of an analysis of our social media analysis tools “Web Analyzer”. It was analyzed, how often users talk about what topics and which tonality in social media channels over the telecommunications companies Apple, Samsung and Nokia.

Nearly 50,000 forum posts and as many tweets go to the account of Apple, which ignite the debate storm in addition to their culture of silence about new products. Far behind is the former world leader Nokia, which is mainly discussed about its business problems and late market entry into the smartphone business. Whereas Apple does not even receive 2% of the total contributions on the Web as negative comments. It’s more about the technical sophistication of the new products from Cupertino. Despite the talk that Apple will collect customer data without consent, form and functionality of the new devices like the iPad seem to be much more interesting for the techies.

The obvious power struggle between Apple and Samsung about the better smartphone also led to plenty of discussions. While the new Galaxy S3 from Samsung is challenging its Apple counterpart technically, the price of a small all-rounder is receiving harsh criticism. The Nokia 900 Lumia is not getting much attention even though its numrous praises of users.

Overall, Apple can compete in almost all social media channels against its competitors, only at the popular networking site Facebook Samsung is ahead and received nearly 9,000 posts in the past month.

Apple, Samsung and Nokia in the web 2.0 ranking (number of rounded social media contributions in brackets):